Trusted by growing sales teams

The easy and effective CRMfor closing deals

Track your sales pipeline, manage deals, and organize your entire sales process so you can focus on selling. First CRM designed by salespeople, for salespeople.

or
Free 14-day trialNo credit card requiredFull access to all features
app.upstream.com

Sales Pipeline

12 deals$284,500
Qualified4
$45,000
$15K
A
2d
$28K
B
2d
$19K
C
2d
$25K
D
2d
Contact Made3
$67,500
$15K
A
2d
$12K
B
2d
$24K
C
2d
Demo Scheduled2
$52,000
$15K
A
2d
$25K
B
2d
Proposal Sent2
$78,000
$15K
A
2d
$25K
B
2d
Negotiations1
$42,000
$15K
A
2d
4.8/5
G2 Reviews
4.7/5
Capterra
4.9/5
GetApp
500+
Happy Teams
50+
Countries

TRUSTED BY SALES TEAMS AT COMPANIES LIKE

Acme Corp
TechFlow
Quantum
Elevate
NovaStar
Pinnacle

Everything you need to sell more

Powerful features that help you manage leads, track deals, and grow revenue.

Visual Sales Pipeline

See all your deals in a beautiful Kanban view. Drag and drop to move deals through stages. Customize stages to match your sales process.

Contact Management

Keep all your contacts organized in one place. Track communication history, add notes, and never lose touch with a prospect.

Activity Tracking

Log calls, emails, meetings, and tasks. Set reminders so you never miss a follow-up. See your team's activity at a glance.

Sales Reports & Analytics

Track win rates, deal velocity, and revenue. Identify bottlenecks in your pipeline. Make data-driven decisions.

Smart Notifications

Get alerts when deals go stale. Daily digest of overdue activities. Never let an opportunity slip through the cracks.

Company Tracking

Organize deals by company. Track company details, size, and industry. See all contacts and deals for each account.

Custom Fields & Labels

Add custom fields to capture the data you need. Use labels to categorize and filter deals. Make Upstream work for you.

Team Collaboration

Work together on deals. @mention teammates in notes. Role-based permissions keep everyone on the same page.

Mobile Access

Access your pipeline from any device. PWA technology means you can install it like an app. Sell from anywhere.

Why sales teams choose Upstream

Built for teams who want results, not complexity.

5 min
average setup time

Set up in minutes

No complex onboarding. No consultants needed. Import your data and start selling in under 5 minutes.

95%
user adoption rate

Easy to use, easy to love

Your team will actually use it. Clean interface, intuitive design, and no training required.

28%
more deals closed

See results fast

Teams report closing more deals within the first month. Visual pipeline means nothing gets missed.

PIPELINE MANAGEMENT

Never lose track of a deal again

Your visual pipeline shows exactly where every deal stands. Drag and drop deals between stages, see values at a glance, and know exactly what to focus on next.

  • Customizable pipeline stages
  • Deal rotting alerts for stale opportunities
  • Time-in-stage tracking
  • Expected close dates and probability
Pipeline HealthHealthy
Qualified8 deals • $124K
Demo5 deals • $89K
Proposal3 deals • $67K
Closing2 deals • $45K
Today's Activities
Call with John at Acme
10:00 AM
Send proposal to TechCorp
2:00 PM
Demo with Sarah
4:00 PM
ACTIVITY TRACKING

Stay on top of every follow-up

Log calls, emails, and meetings. Set reminders and due dates. Get daily digests of what needs your attention. Never miss an important follow-up.

  • Schedule activities with reminders
  • Daily email digest of tasks
  • Track time spent on activities
  • @mention teammates in notes
INSIGHTS & REPORTS

Know what's working and what's not

Real-time dashboards show you the metrics that matter. Track team performance, identify trends, and make smarter decisions based on data.

  • Win rate and conversion tracking
  • Revenue forecasting
  • Deal velocity metrics
  • Team leaderboards
Won
$284K
+12%
Win Rate
34%
+5%
Avg Deal
$12.4K
+8%
Cycle
18 days
-3 days
Monthly Revenue

Loved by sales teams everywhere

See what our customers have to say

"We switched from Salesforce and never looked back. Upstream is exactly what a sales CRM should be - simple, visual, and effective."

Sarah Chen
Sarah Chen
VP of Sales, TechFlow

"Our sales cycle dropped by 20% after switching to Upstream. The visual pipeline makes it so easy to see what needs attention."

Michael Torres
Michael Torres
Sales Director, GrowthCo

"Finally, a CRM my team actually uses. The interface is clean and it takes seconds to update deals. Highly recommend."

Emily Watson
Emily Watson
Head of Sales, ScaleUp Inc

Simple, transparent pricing

Start free, upgrade when you're ready. No hidden fees.

Free
$0
Forever free
  • Up to 3 users
  • 100 deals
  • Basic pipeline
  • Email support
MOST POPULAR
Pro
$29
per user/month
  • Unlimited users
  • Unlimited deals
  • Advanced analytics
  • Custom pipelines
  • Priority support
  • API access
Enterprise
Custom
For large teams
  • Everything in Pro
  • SSO/SAML
  • Dedicated support
  • Custom contracts
  • SLA guarantee

Frequently asked questions

Everything you need to know about Upstream

Ready to close more deals?

Join thousands of sales teams using Upstream to manage their pipeline. Start your free trial today.

Free 14-day trial • No credit card required • Cancel anytime